Power up conceptual branding with MATTE Projects and Moose Knuckles' Reese Pozgay

Before the product or campaign launches and social accounts find their stride, a successful brand requires one foundational aspect: the story. A clear concept arrived at through creative development. Operating as an anchor and a lighthouse, the narrative behind executive decisions cinches a company's performance both in the market and within its internal structure. Whether arrived at by an innovative agency like MATTE Projects or in-house, like luxury outerwear brand Moose Knuckles, an intentional perspective resonates with consumers. At MATTE, they map out context, approach, and outcome, combining a holistic ethos with their pulse on entertainment. At Moose Knuckles, a lifestyle brand known for quality with an edge, they amplify their irreverent yet timelessly functional nuance.

Drawing on their expertise as founder and president of MATTE Projects, Brett Kincaid and Neda Whitney join Reese Pozgay, VP of brand and creative at Moose Knuckles, to exchange insights as storytellers and dive into the creative collaborations that have led to their global recognition and success.