Pamela Knowles
Content Marketing Expert. Creative Strategist. Savannah Obsessed.
Pamela Knowles is a passionate storyteller and seasoned travel enthusiast dedicated to bringing Savannah and Tybee Island to life through captivating content and strategic brand development. As the Director of Brand and Content Strategy for Visit Savannah and Visit Tybee Island, she leads initiatives highlighting these Southern destinations' rich culture and charm. With a solid hospitality and tourism management foundation, Pamela has honed her skills in content marketing and brand strategy, creating engaging campaigns that resonate with travelers on a wide scale.
Be sure to meet the entire Visit Savannah and Visit Tybee Island team.
Originally from South Florida, Pamela holds an MBA from Nova Southeastern University and a BA from Florida Atlantic University.
Professional specialties include: Copywriting, SEO, website management, social media management, email marketing, and brand strategy.
Outside of work, Pam paints watercolors, reads, practices calligraphy and hand lettering, gardens, plays volleyball with friends, and spends lots of time with her two young kids.
"One of the greatest joys in my career is meeting new friends in the tourism industry through conferences and public speaking opportunities. These interactions provide invaluable insights and foster a sense of community and collaboration that continually inspires and energizes me."
- Pamela Knowles, Director of Brand & Content Strategy
Recent Speaking Opportunities
U.S. Travel Association's ESTO Conference | August 2024
Topic: Why Short-Form Content is Key to Social Success
Savannah Small Business Forum | April 2024
Topic: Content Marketing for Small Businesses
U.S. Travel Association's ESTO Conference | September 2023
Topic: How to Develop a Creator Strategy
Tourism Leadership Council Luncheon | October 2022
Topic: Leverage Visit Savannah Marketing to Drive Business
Coastal Museum Association Luncheon | September 2022
Topic: Social Media Best Practices and Content Strategies
Atlanta Metro Travel Association Coffee + Conversations | April 2022
Topic: Summer Content Series
Independent Educational Consultants Association Webinar | January 2022
Topic: Lessons Learned in Content Marketing
Let's Work Together!
Contact Pamela to learn more about Visit Savannah's brand and content strategy. Let's find creative ways to work together.
Awards & Accolades
Our Visit Savannah and Visit Tybee Island team is a powerhouse of award-winning talent! Check out Pam and her team's recent awards and accolades.
2024 HSMAI Adrian Award in Bronze for Visit Tybee's Website Build
2024 WebAward Travel Standard of Excellence for Visit Savannah Website Build
2024 WebAward Outstanding Website for Visit Tybee Website Build
2024 Gold dotCOMM Award for Visit Savannah's Website Build
2024 Gold Hermes Creative Award for Visit Tybee's Website Build
2024 Gold Viddy Award for Visit Savannah's Long-Form Video for Documentary - watch here
2024 Gold Viddy Award for Visit Savannah's Social Media Video/Instagram Reels Video - watch here
Leadership Savannah Class of 2021
Visit Tybee Island's 2024 brand campaign photo shoot.
NBC's Today Show comes to Savannah!
Celebrating Visit Tybee Island's 2024 Gold Hermes Award.
Surprisingly Savannah's segment on Today in Nashville morning show.
Pamela Knowles, Director, Brand & Content Strategy
Surprisingly Savannah Mobile Tour at the Nashville Pride Parade
Thrilled to be an ESTO speaker!
We love Savannah, y'all!!
Savannah Small Business Forum presentation.
Work But Make It Fun!
Recent Brand Productions
Welcome to Savannah, Y'all!
In the Summer of 2023, we worked closely with 9 Miles Media to produce a new series of videos that would bring to life some of our city's best attributes. This "Tour Guide" video is the introduction to that series.
Savannah's Unique Districts
For those who haven't visited, Savannah has a wide array of distinct districts that appeal to different visitors. We wanted to produce a new video that brings these to life and urges visitors to step out of the comfort of our Historic Landmark District.
Masters of the Air Mini-Documentary
This award-winning video was shot and produced in-house by our Visit Savannah videographer, Hunter Coughlin. Working alongside Pooler's Mighty 8th Museum, we wanted to showcase AppleTV's new Masters of the Air series that launched in early 2024.
Savannah's Gullah Geechee Culture
Savannah's rich Gullah Geechee Culture is one of the most popular topics that our visitors want to hear about. In this long-form video, we worked closely with Savannah's hit podcast "The Most Haunted City on Earth" to interview local historians on the culture and practices.