2024: Building Momentum

Peregrin
Take a look back on Visit Savannah's 2024 highlights and insights into our most recent market research study.
"Our collaborative efforts in promoting destination Savannah have returned outstanding results. The insights we've gathered highlight what makes Savannah a world-class destination.
I am continually impressed by the collaborative spirit that defines our partnerships and the positive impact on Savannah's tourism landscape and economy. As we look ahead to new opportunities in the coming year, I am confident that our shared enthusiasm will further elevate Savannah's reputation as a must-visit destination." - Joseph Marinelli, President and CEO of Visit Savannah
A Look Back
2024 End of Year Video Recap
In 2024, Visit Savannah and Visit Tybee Island achieved significant milestones in tourism marketing and sales. The video highlights successful strategies that led to increased visitor numbers and economic growth for the region
In 2024, Visit Savannah and Visit Tybee Island achieved significant milestones in tourism marketing and sales. The video highlights successful strategies that led to increased visitor numbers and economic growth for the region
SAVANNAH TRAVEL MARKET PROFILE
Step into the captivating world of Savannah, Georgia, as we unravel the tapestry of travel experiences and visitor profiles that shaped the city in 2024, during our most recent travel study.
Witness the economic pulse of Savannah, Georgia, as revealed by our visitor spending data. The figures below underscore the city's resilience and appeal as a thriving destination for travelers.
Visitor Spending Evolution:
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2023: $4.7 Billion
In 2023, visitor spending in Savannah surged to an impressive $4.7 billion, reflecting a continued growth in tourism and the city's increasing appeal as a premier travel destination.
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2022: $4.4 Billion
In 2022, Savannah experienced a remarkable surge in visitor spending, reaching an impressive $4.4 billion. The substantial increase reflects the city's enduring allure and the diverse range of experiences it offers to travelers.
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2021: $3.3 Billion
In 2021, Savannah maintained robust visitor spending amidst challenging circumstances worldwide.
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2020: $2.8 Billion
In the face of unprecedented global challenges, Savannah's visitor spending demonstrated the city's ability to weather economic uncertainties while being one of the first in the country to welcome visitors post-shut down.
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2019: $3.1 Billion
Once considered the high watermark for peak visitor spending, this year solidified Savannah as an exceptional destination of choice.
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2018: $3 Billion
Visitor spending in 2018 reached a significant milestone, setting the stage for subsequent years of economic growth and establishing the city as a premier destination for both leisure and business travelers.
Top Performing Editorials in 2024
Enchanting Reads & Inspiring Lists
Our travel market profile study unveils the top visitor activities, shedding light on the interests our visitors have that contribute to Savannah's vibrant tourism landscape.
Popular Visitor Activities:
- Shopping (34%)
- Sightseeing/Touring (30%)
- Landmark/Historic Site (28%)
- Beach/Waterfront (22%)
- Museum (16%)
Disclaimer: The information presented above is derived from the Longwoods International Travel USA Study 2023, Visitor Volume and Research Study. The data provided in this content is based on findings and insights obtained from this comprehensive study, offering a snapshot of travel trends and visitor behaviors in 2023.
Top Performing Photos on Social Media
Be sure to follow us @VisitSavannah and @VisitTybee all year long!
Recent Video Productions
Immerse Yourself in Savannah
Welcome to Savannah, Georgia
With its rich history, resonant culture, and stunning architecture, Savannah offers a striking blend of Southern charm and contemporary flair.
The 2024 Mobile Trolley Tour
During the 2024 summer season, the Visit Savannah team took our show on the road, dazzling 11 cities with our magnetism and beauty.
New 30-Second Commercial
Savannah, Georgia is a classic Southern city with a twist. One that’s elegant but approachable. Classy but quirky. Historic but hip. In short, it’s a destination unlike anything else – one that will constantly surprise you.
Documentary: The National Museum of the Mighty Eighth Air Force & Masters of the Air
The story of Apple TV+ limited series Masters of the Air & The National Museum of the Mighty Eighth Air Force. This extraordinary and compelling award-winning mini-documentary masterfully weaves together historical footage, expert insights and poignant personal accounts to present a comprehensive and emotionally charged narrative of the legendary Eighth Air Force and their significant contributions during World War II.